Client

Grenier Financial Advisors is a financial planning and wealth management firm based in Springfield, MA, with a second office in Wethersfield, CT. They offer personalized guidance for retirement planning, wealth building, education savings, and legacy planning.

Challenge

Following a partner buyout and a shift from their former identity as BRP Grenier, the firm underwent a name change and needed a complete brand refresh. The goal was to establish a cohesive and modern identity that honored their legacy while clearly communicating their values and services to a growing client base.

Solution

We worked closely with the Grenier team to create a unified brand and digital presence that reflects their professionalism and personal approach to financial advising:

Brand Identity & Logo Design
Developed a timeless, professional visual identity and logo system to express trust, expertise, and approachability.
Business Collateral
Designed consistent print materials including stationery, brochures, and branded templates to support both internal and client-facing communication.
Custom WordPress Website
Built a responsive, user-friendly site to highlight their services, introduce their team, and serve as a resource hub for both prospective and existing clients. Content strategy focused on clarity, accessibility, and trust-building.
Responsive Design
Ensured seamless performance across all devices, allowing clients to connect with the firm anytime, anywhere.

Results

Grenier Financial Advisors now has a fully aligned brand identity that supports their growth and builds trust from the very first interaction.

A clear and modern brand presence following the firm’s transition
Stronger online engagement and easier client onboarding
A digital foundation designed to scale as the firm continues to grow

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Cider House Media

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